The new social standard
Helping brands show up, stand out, and sell more
Make your next move count
Social media expertise trusted by some of theworld’s most beloved brands
The right advice and the right connections, at the right time
Strategic support tailored to your next stage of growth
Smarter social, without the overhead cost.
The first step is simple, book a one-hour 1:1 coaching session with Em-Rose, The Social Media Coach. In this focused session, you’ll get straight-to-the-point advice on strategy, content, or any challenges holding you back.
You’ll leave with clear, practical next steps you can put into action straight away. If you want ongoing support after that, we’ll chat about the best way to keep things moving.
We'll help you build capability that lasts with:
- Strategy built to drive revenue
- Reliable delivery with dedicated weekly hours
- Access to trusted creative partners directly, with no markup
- End to end creator briefing and coordination
- Clear, measurable ROI reporting, delivered weekly
- Internal stakeholder management (for KPI alignment)
- One day a month in office for strategy & content planning
Say hello to Em-Rose
On a mission to provide strategic, transparent coaching and support for modern brands and teams.
Founded by Emily Hills, The Social Media Coach is the world’s first coaching led social media consultancy. Em has seen every side of the industry, and now sits confidently at the intersection of two often conflicting worlds: corporate and creative.
Her story began in the most unexpected of ways: with the Teletubbies and a dog walking business. Raised by the creative mind behind the global technicolour phenomenon, Em learned early on that creative industries come with their own unique mix of problems and opportunities.
Her first foray into social media was promoting her dog walking side hustle on Instagram, but it didn’t take long to realise she was more drawn to the posting than the pups.
From there, she built a decade long career in social media management and strategy, leading teams, scaling startups, and ultimately bootstrapping her own $1M business.
She’s built brands from the ground up and helped global ones stay ahead with a mixture of the right time, the right content, and the right connections.
Today, she helps others do the same, with a model that favours clarity over chaos, and strategy over spam to help businesses grow their revenue in a way that feels comfortable for them and for their audience.
Social media has always been a contradiction.
Art and algorithm. Soul and scale. Creativity and conversion. At The Social Media Coach, we don’t choose one side we teach you how to master the tension between both.
There’s no one way to win on social.
But there is a way that will feel right for you.
Let’s find it.
SEE INSIDE
The SMC Way
The SMC Way is your shortcut to building a personal brand that feels authentic and moves your business forward.
It’s a proven process you can plug straight into your workflow to save time, show up with confidence, and make smarter marketing decisions.
After years of coaching founders through this exact journey, SMC Founder Em-Rose has distilled her approach into one practical guide, download once, use forever.
LISTEN IN
Tune into the TSMC Podcast
Social media often gets a bad rap, but behind the noise are powerful stories of individuals who’ve used these platforms to change their lives, and the lives of others, for the better.
The SMC podcast celebrates those stories. Through thoughtful interviews and real-life insights, we shine a light on the good that social media can do, inspiring others to share boldly, connect deeply, and use their voice for change.