The new social standard
Helping brands show up, stand out, and sell more
Make your next move count
Social media expertise trusted by some of the
world’s most beloved brands
The right advice and the right connections, at the right time
Strategic support tailored to your next stage of growth
Smarter social, without the overhead cost.
We provide strategic, high impact social support for businesses ready to scale. For 10 hours a week, a senior social expert works inside your business, setting strategic direction, managing content, and ensuring your efforts lead to real results, without the overhead of a full time hire.
All activity is tracked and reported weekly with a clear reporting line to attributed revenue. Less risk, better results, and more revenue. It’s the kind of investment that pays for itself.
We'll help you build capability that lasts with:
- Strategy built to drive revenue
- Reliable delivery with dedicated weekly hours
- Access to trusted creative partners directly, with no markup
- End to end creator briefing and coordination
- Clear, measurable ROI reporting, delivered weekly
- Internal stakeholder management (for KPI alignment)
- One day a month in office for strategy & content planning
Say hello to Em-Rose
On a mission to provide strategic, transparent coaching and support for modern brands and teams.
Founded by Emily Hills, The Social Media Coach is the world’s first coaching led social media consultancy. Em has seen every side of the industry, and now sits confidently at the intersection of two often conflicting worlds: corporate and creative.
Her story began in the most unexpected of ways: with the Teletubbies and a dog walking business. Raised by the creative mind behind the global technicolour phenomenon, Em learned early on that creative industries come with their own unique mix of problems and opportunities.
Her first foray into social media was promoting her dog walking side hustle on Instagram, but it didn’t take long to realise she was more drawn to the posting than the pups.
From there, she built a decade long career in social media management and strategy, leading teams, scaling startups, and ultimately bootstrapping her own $1M business.
She’s built brands from the ground up and helped global ones stay ahead with a mixture of the right time, the right content, and the right connections.
Today, she helps others do the same, with a model that favours clarity over chaos, and strategy over spam to help businesses grow their revenue in a way that feels comfortable for them and for their audience.
Social media has always been a contradiction.
Art and algorithm. Soul and scale. Creativity and conversion. At The Social Media Coach, we don’t choose one side we teach you how to master the tension between both.
There’s no one way to win on social.
But there is a way that will feel right for you.
Let’s find it.
SEE INSIDE
The SMC Way
The SMC Way is a download-once, use-forever guide to building your brand online with more intention and fewer detours.
It’s a proven process that plugs straight into your business, helping you and your team save time and make smarter, more efficient marketing decisions.
After years of helping founders show up online with more clarity, SMC Founder Em-Rose has distilled her approach into one practical PDF guide. It’s the guidance Em-Rose has shared on repeat over the years, along with the lessons and tips she learned the hard way.
LISTEN IN
Tune into the TSMC Podcast
Listen in on real conversations about showing up online, on your terms.
Each episode features exclusive chats with founders, marketers, and creatives who’ve figured out how to grow their presence in a way that feels good and gets results.
Get ideas, get inspired, and get behind the scenes of how the best are doing it.
TURN UP
Book an AMA Session
Since 2020, Em has kept space in her calendar for free Ask Me Anything sessions. Offered with zero strings and one simple belief: the more you give, the more the world gives back. Call it karma, call it momentum – energy given generously has a way of returning, often twofold.
Whether you’re stuck, scaling, or just need a second opinion, she’ll provide honest advice, fresh perspective, and the kind of clarity that only comes from a real conversation.